| SPONSORSHIP PROGRAM |
Plan B Racing LLC 2008 Sponsorship Program
I would like to welcome you to the sport of Michigan Short Track Auto
Racing. The following information is about auto racing sponsorship
and how you or your business can be involved in this exciting
sport.
Auto racing sponsorship is another advertising avenue to promote
your business or charity to the local community. Sponsorship, unlike
TV Advertising, is a direct and visible way to distribute coupons,
establish sales leads, enroll new customers, test market, introduce
new product lines, to promote a public service message for your
charity, or company/client entertainment.
Sponsorship is a partnership between you and the race team owner to
meet the goals of both organizations. Team owners are looking for
ways to help with racing cost and business owners are looking for
different ways to get new customers and enhance their business.
Having your business logo/graphic on the side of a moving race car
hauler or at the track on a fast race car is just a start in getting your
business name out there, opening up to a different market.
At the track, fliers with free services or discount coupons introduces
your business to this marketplace. When the customer comes in to
redeem the free service or discount coupon for service or products,
they will be introduced to what your business has to offer. People
exposed to your business’ Logo/graphics by the repetition on a weekly
basis, can bring about potential to new customers to your door.
Banners, Frisbees, t-shirts or “Point of Sale” items are just the start to
being highly visible at the speedway.
Other track programs could include, but not limited to, flyer drops,
coupons, t-shirt give-a-ways, benefit raffles, window stickers,
product/service give-a-ways and on track public address (PA) system
promotions with you or the driver about your business. Most tracks
provide programs for sponsors, track program books, product displays
and signage at and around the track. Plan B Racing LLC will work
directly or as a liaison with all sponsors on all track activities.
Off track programs could include, but not limited to, car and/or driver
displayed at the sponsors business for special events, fairs, car
shows, parades and festivals. Other promotional ideals could feature
the racecar and driver(s) in magazine or newspaper ads, sale fliers or
any promotion to help enhance our sponsor’s business. Advertising
space or web link on the Plan B Racing web site is also available for
all sponsors.
On the Road Sponsors logo/graphics will be seen on 2 sides of
racecar hauler to and from the tracks by up to 10,000+ people by
traveling on major roadways to and from the speedway.
At the Track up to 1000+ people in the pit area and in the grandstands
will see the your logo/graphics. At each track information is collected
about the drivers and sponsors before the racing begins. As each
race car and driver is introduced and during the racing, some track
announcers mention the race cars sponsor’s. At the track a large
range of people enjoy watching auto racing, and come from a variety
of classes from blue-collar workers and farmers to CEO’s and
doctors.
The Racing Season in the Mid-Michigan area starts in April with
testing and ends the middle of September. You as a sponsor will
have the benefit of 6 months of sponsorship on the two sides and back
of a 24-foot race car hauler and race car.
In 2008 Plan B Racing LLC will be racing a full schedule with a Chevy
powered, Pontiac, Limited Late Model (Howe chasse) race car, racing
at Auto City Speedway in Clio, MI and limited shows at Dixie Motor
Speedway in Birch Run, MI on Saturday night.
Sponsor Responsibility:
Will supply all promotion products or fliers, no less than one day
before race date.
Will supply all graphic artwork (jpg) for hauler, race car and all book
advertising and patches for fire suit and pit shirts if available.
Will give PBRLLC the right to use logo/graphic for promoting the Race
Team.
Will not hold PBRLLC responsible for any bodily harm of any of owner
(s), employees or clients at the racetrack at any time.
Sponsor will not have a say in the operation of the race team.
Sponsor will not own any part of the race team and equipment.
Sponsor may share areas of unused panels with other sponsors.
Plan B Racing LLC:
Will provide: one (1) person for no more than two (1) time (once
before the first feature race or before the last) during the racing night
to distribute promotional material (i.e. Frisbees, fliers, t-shirts or “point
of sale” items) if approved by the track.
Will provide sponsors logo/graphics for the hauler and racecar at a
discounted rate.
Will provide advertising space on the Plan B Racing web site and/or a
web link to your web site.
Will not cover up any logos on the hauler or racecar when doing
promotions.
Will not provide person(s), racecar or materials for sponsor for any
event unless prearranged and knowing all-responsibilities.
Will not hold the sponsor responsible for any damage or bodily harm
in the pit area and on the racetrack.
Will not promote or display any material about Sex, Violence or
anything we think is inappropriate.
Will not use sponsorship funds other than listed unless specified by
sponsor.
Items to be paid for with sponsorship funds:
Tires Pit Passes
Race Fuel Hauler fuel
Graphics Program ads
Will not refund sponsorship funds on months not raced because of
unforeseen problems. At the end of the race season unused
sponsorship funds will be donated to a Plan B Racing charity in the
name of the sponsors.
I would like to welcome you to the sport of Michigan Short Track Auto
Racing. The following information is about auto racing sponsorship
and how you or your business can be involved in this exciting
sport.
Auto racing sponsorship is another advertising avenue to promote
your business or charity to the local community. Sponsorship, unlike
TV Advertising, is a direct and visible way to distribute coupons,
establish sales leads, enroll new customers, test market, introduce
new product lines, to promote a public service message for your
charity, or company/client entertainment.
Sponsorship is a partnership between you and the race team owner to
meet the goals of both organizations. Team owners are looking for
ways to help with racing cost and business owners are looking for
different ways to get new customers and enhance their business.
Having your business logo/graphic on the side of a moving race car
hauler or at the track on a fast race car is just a start in getting your
business name out there, opening up to a different market.
At the track, fliers with free services or discount coupons introduces
your business to this marketplace. When the customer comes in to
redeem the free service or discount coupon for service or products,
they will be introduced to what your business has to offer. People
exposed to your business’ Logo/graphics by the repetition on a weekly
basis, can bring about potential to new customers to your door.
Banners, Frisbees, t-shirts or “Point of Sale” items are just the start to
being highly visible at the speedway.
Other track programs could include, but not limited to, flyer drops,
coupons, t-shirt give-a-ways, benefit raffles, window stickers,
product/service give-a-ways and on track public address (PA) system
promotions with you or the driver about your business. Most tracks
provide programs for sponsors, track program books, product displays
and signage at and around the track. Plan B Racing LLC will work
directly or as a liaison with all sponsors on all track activities.
Off track programs could include, but not limited to, car and/or driver
displayed at the sponsors business for special events, fairs, car
shows, parades and festivals. Other promotional ideals could feature
the racecar and driver(s) in magazine or newspaper ads, sale fliers or
any promotion to help enhance our sponsor’s business. Advertising
space or web link on the Plan B Racing web site is also available for
all sponsors.
On the Road Sponsors logo/graphics will be seen on 2 sides of
racecar hauler to and from the tracks by up to 10,000+ people by
traveling on major roadways to and from the speedway.
At the Track up to 1000+ people in the pit area and in the grandstands
will see the your logo/graphics. At each track information is collected
about the drivers and sponsors before the racing begins. As each
race car and driver is introduced and during the racing, some track
announcers mention the race cars sponsor’s. At the track a large
range of people enjoy watching auto racing, and come from a variety
of classes from blue-collar workers and farmers to CEO’s and
doctors.
The Racing Season in the Mid-Michigan area starts in April with
testing and ends the middle of September. You as a sponsor will
have the benefit of 6 months of sponsorship on the two sides and back
of a 24-foot race car hauler and race car.
In 2008 Plan B Racing LLC will be racing a full schedule with a Chevy
powered, Pontiac, Limited Late Model (Howe chasse) race car, racing
at Auto City Speedway in Clio, MI and limited shows at Dixie Motor
Speedway in Birch Run, MI on Saturday night.
Sponsor Responsibility:
Will supply all promotion products or fliers, no less than one day
before race date.
Will supply all graphic artwork (jpg) for hauler, race car and all book
advertising and patches for fire suit and pit shirts if available.
Will give PBRLLC the right to use logo/graphic for promoting the Race
Team.
Will not hold PBRLLC responsible for any bodily harm of any of owner
(s), employees or clients at the racetrack at any time.
Sponsor will not have a say in the operation of the race team.
Sponsor will not own any part of the race team and equipment.
Sponsor may share areas of unused panels with other sponsors.
Plan B Racing LLC:
Will provide: one (1) person for no more than two (1) time (once
before the first feature race or before the last) during the racing night
to distribute promotional material (i.e. Frisbees, fliers, t-shirts or “point
of sale” items) if approved by the track.
Will provide sponsors logo/graphics for the hauler and racecar at a
discounted rate.
Will provide advertising space on the Plan B Racing web site and/or a
web link to your web site.
Will not cover up any logos on the hauler or racecar when doing
promotions.
Will not provide person(s), racecar or materials for sponsor for any
event unless prearranged and knowing all-responsibilities.
Will not hold the sponsor responsible for any damage or bodily harm
in the pit area and on the racetrack.
Will not promote or display any material about Sex, Violence or
anything we think is inappropriate.
Will not use sponsorship funds other than listed unless specified by
sponsor.
Items to be paid for with sponsorship funds:
Tires Pit Passes
Race Fuel Hauler fuel
Graphics Program ads
Will not refund sponsorship funds on months not raced because of
unforeseen problems. At the end of the race season unused
sponsorship funds will be donated to a Plan B Racing charity in the
name of the sponsors.
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| You can Contact us at: Phone: 810-720-1751 or E-mail: pbr22@sbcglobal.net |
| Plan B Racing LLC |
